For this project, the client wanted to go with a “tiki-style design” that involves every cocktail on the menu each having its own graphic. When working on these illustrations, I knew I needed to highlight the glassware, garnishes, and type of ice for each drink. These attributes are crucial to the design, as they are all critical to the guest’s enjoyment and overall experience of the beverage. To better highlight these unique attributes, I decided to go with a figure-ground illustration approach. This provides a way to display what makes each cocktail special, while still reliably conveying the color of each beverage. After finalizing all of the illustrations, I began integrating them into the timeline format I had built. Once the design was finalized and approved, I created a limited edition poster and an opening Instagram graphic. These elements would be used in the initial promotion of the new menu.