I took an illustrative approach to my project. As part of my research, I delved into vintage and traditional pizza box designs. What stood out to me was the prevalence of storefront illustrations on these boxes. I decided to take this idea a step further by incorporating a storefront illustration in a style reminiscent of how the sister restaurant next door, Tagliata, illustrated their menu. This approach allowed me to infuse a touch of creativity into the traditional pizza box design, creating a unique and visually appealing concept. I also included a Fiat car into the rendering, since the brand had used a Fiat in their sub-logo, creating a cohesive and visually engaging design concept.