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James Joyce Irish Pub
After years of closure, James Joyce is back in Harbor East. In its first year post-reopening, the goal was simple: throw a standout St. Patrick’s Day party. The plan involved creating graphics for online and print to spread the word about the reopening and the inaugural St. Patrick’s Day event. They also wanted to build a consistent branding style that could be used year after year for their St. Patrick’s Day festivities. The project aimed to promote the event effectively and establish lasting branding elements for their annual St. Patrick’s Day celebration.
Logo
Pin
T-Shirt Design
Social Media Graphics
Menu
Promotional Outdoor Banner
Print Advertisement
Art Director: Hillary O’Neil
Graphic Designer: Kat Downes
Photographer: Charlotte Nagey
Inspired by the rich historical elements of the James Joyce building itself, our creative process delved into the intricate details of its storied past. Drawing inspiration from the captivating stained glass windows and doors, we meticulously crafted a distinctive mark for the establishment. This emblem, thoughtfully designed for adaptability, seamlessly accommodates annual updates such as the incorporation of new years and color palettes. Its scalability ensures versatile application, spanning from minute pins to prominent features on sidewalk banners, thereby establishing a cohesive and dynamic visual identity for James Joyce across a spectrum of promotional mediums.
